Attention is rented.
Identity is built.
New Romance is a Düsseldorf-based design studio for brand
systems that survive their own implementation — strategy, visual identity
and editorial for industry and culture.
New Romance Studio is led by Daniel Buchholz.
Selected work
- Deutsche Telekom
- Gira
- META Regalbau
- NFON
- SYRCLE
- thyssenkrupp
- Viega
- WAYVO
Work at thjnk Düsseldorf, Meiré und Meiré, THE ARC
and NEU – Designbüro.
Culture & public
- FUMA Fachstelle Gender und Diversität NRW
- Heimatdesign
- Initiativkreis Ruhr
- Kunstmuseum Gelsenkirchen
- Museum Ostwall, Dortmund
- Museum für Kunst und Kulturgeschichte, Dortmund
- New Now Festival
- NRW-Forum / Medienwerk.NRW
- Ruhrtriennale
- SCHAU Fotofestival
Research
- A.I.–TYPETypography in the Age of AI
- THE ASSISTED MINDOn Using AI Without Losing Creative Agency
- FLUID SIGNSVisual Identity as Living System
- FORMAT UNKNOWNEditorial Design beyond Conventions
- FRAMING FONTSOn Typography and the Politics of Perception
- INHABITING IDENTITYBrand Identity as Spatial & Public Experience
Teaching
Münster School of Design, FH Münster
- Visiting Professorship (W2) — Editorial Design, 2025/26
- Visiting Professorship (W2) — Holistic Brand Development &
Digital Narratives, 2024/25
- Lecturer — Narrative Brand Design, Strategy & Concept, 2024
- ÉTAT Nº1 — Exploring the Role of AI in Contemporary Culture
- ÉTAT Nº2 — Breaking Filter Bubbles through Disruptive Editorial Design
- Neue Marke — Holistic Brand Development
- Digital Brand Experiences — Storytelling Across Touchpoints
Services
- Creative Direction
- Brand Strategy & Development
- Visual Identity
- Editorial Design
- Workshops & Masterclasses
- AI in Creative Process
Red Dot Winner 2020 · German Design Award Nominee 2017 ·
GDA Newcomer Nominee of the Year 2015 · ADC Deutschland 2013
Currently taking on projects for 2026.